Mark B. Houston

54 papers and 3.5k indexed citations i.

Mark B. Houston has authored 54 papers that have received a total of 3.5k indexed citations. This includes 28 papers in Marketing, 17 papers in Organizational Behavior and Human Resource Management and 13 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (10 papers). Mark B. Houston is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in United States, Germany and Belgium. Mark B. Houston's co-authors include Lance A. Bettencourt, Thorsten Hennig‐Thurau, Edward U. Bond, Robert W. Palmatier and John Hulland and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.