Mark B. Traylor

10 papers and 547 indexed citations i.

Mark B. Traylor has authored 10 papers that have received a total of 547 indexed citations. This includes 8 papers in Marketing, 3 papers in Organizational Behavior and Human Resource Management and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers). Mark B. Traylor is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States and Latvia. Mark B. Traylor's co-authors include Andrew Gross, W.B. Joseph and Rajshekhar G. Javalgi and has published in prestigious journals such as Journal of Marketing Research, Journal of Advertising and Psychology and Marketing.