Mark J. Pelletier
About
Mark J. Pelletier has authored 10 papers that have received a total of 259 indexed citations.
This includes 6 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (3 papers). Mark J. Pelletier is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States. Mark J. Pelletier's co-authors include Joel E. Collier, Donald C. Barnes, Sharon E. Beatty, F. Gérard Adams and Alexa K. Fox and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Service Research
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