Mark Lang

14 papers and 345 indexed citations i.

Mark Lang has authored 14 papers that have received a total of 345 indexed citations. This includes 7 papers in Marketing, 6 papers in Plant Science and 6 papers in Food Science. The topics of these papers are Organic Food and Agriculture (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (4 papers). Mark Lang is often cited by papers focused on Organic Food and Agriculture (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in United States, Germany and United Kingdom. Mark Lang's co-authors include James Hunt, Juliet Memery, Dawn Birch, Kelly Moore and Klaus G. Grunert and has published in prestigious journals such as Journal of Business Research, Appetite and International Journal of Hospitality Management