Mark Lang

14 papers and 405 indexed citations
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About

Mark Lang is a scholar working on Marketing, Food Science and Plant Science. According to data from OpenAlex, Mark Lang has authored 14 papers receiving a total of 405 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 6 papers in Food Science and 6 papers in Plant Science. Recurrent topics in Mark Lang’s work include Consumer Behavior in Brand Consumption and Identification (6 papers), Organic Food and Agriculture (6 papers) and Consumer Retail Behavior Studies (4 papers). Mark Lang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Organic Food and Agriculture (6 papers) and Consumer Retail Behavior Studies (4 papers). Mark Lang collaborates with scholars based in United States, Denmark and Hungary. Mark Lang's co-authors include Cristina Calvo-Porral, John L. Stanton, A. Lemmerer, C. Anthony Di Benedetto, Neeraj Bharadwaj, Neal H. Hooker, Juliet Memery, Klaus G. Grunert, Dawn Birch and Zoltán Lakner and has published in prestigious journals such as Journal of Business Research, Appetite and International Journal of Hospitality Management.

In The Last Decade

Co-authorship network of co-authors of Mark Lang

This figure shows the co-authorship network connecting the top 25 collaborators of Mark Lang. A scholar is included among the top collaborators of Mark Lang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Lang. Mark Lang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Mark Lang

13 papers receiving 404 citations

Fields of papers citing papers by Mark Lang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Lang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Lang. The network helps show where Mark Lang may publish in the future.

Countries citing papers authored by Mark Lang

Since Specialization
Citations

This map shows the geographic impact of Mark Lang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Lang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Lang more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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