Mark S. Glynn
About
Mark S. Glynn has authored 19 papers that have received a total of 2.2k indexed citations.
This includes 14 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (5 papers). Mark S. Glynn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in New Zealand, Australia and United Kingdom. Mark S. Glynn's co-authors include Roderick J. Brodie, Judy Motion, Shaoshan Chen, Roger Baxter and Adam Lindgreen and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.
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