Mark Yi‐Cheon Yim

20 papers and 981 indexed citations i.

Mark Yi‐Cheon Yim has authored 20 papers that have received a total of 981 indexed citations. This includes 15 papers in Marketing, 10 papers in Sociology and Political Science and 4 papers in Human-Computer Interaction. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (5 papers). Mark Yi‐Cheon Yim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in United States, South Korea and France. Mark Yi‐Cheon Yim's co-authors include Paul Sauer, Sunyoung Park, Yongjun Sung, Vincent Cicchirillo and eunjin Kim and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Advertising