Marko Merisavo

6 papers and 307 indexed citations i.

Marko Merisavo has authored 6 papers that have received a total of 307 indexed citations. This includes 6 papers in Sociology and Political Science, 4 papers in Organizational Behavior and Human Resource Management and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (4 papers) and Customer Service Quality and Loyalty (4 papers). Marko Merisavo is often cited by papers focused on Digital Marketing and Social Media (6 papers), Technology Adoption and User Behaviour (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in New Zealand and Finland. Marko Merisavo's co-authors include Mika Raulas, Sami Kajalo, Brett Martin, Ville Virtanen and Heikki Karjaluoto and has published in prestigious journals such as Journal of Advertising Research, Journal of Product & Brand Management and Journal of Interactive Advertising