Mika Raulas
About
Mika Raulas has authored 8 papers that have received a total of 369 indexed citations.
This includes 6 papers in Sociology and Political Science, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (5 papers) and Technology Adoption and User Behaviour (4 papers). Mika Raulas is often cited by papers focused on Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Finland and New Zealand. Mika Raulas's co-authors include Marko Merisavo, Sami Kajalo, Brett Martin, Ville Virtanen and Heikki Karjaluoto and has published in prestigious journals such as Journal of Interactive Marketing, Journal of Advertising Research and Journal of Product & Brand Management
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