Markus Giesler

37 papers and 2.1k indexed citations i.

Markus Giesler has authored 37 papers that have received a total of 2.1k indexed citations. This includes 20 papers in Marketing, 17 papers in Sociology and Political Science and 5 papers in Food Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (6 papers) and Culinary Culture and Tourism (5 papers). Markus Giesler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (6 papers) and Culinary Culture and Tourism (5 papers) and collaborates with scholars based in Canada, United States and United Kingdom. Markus Giesler's co-authors include Craig J. Thompson, Marius K. Luedicke, Ela Veresiu, Stefano Puntoni and Simona Botti and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Marketing Letters.