Marta Pizzetti

15 papers and 909 indexed citations i.

About

Marta Pizzetti has authored 15 papers that have received a total of 909 indexed citations. This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 3 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Ethics in Business and Education (3 papers). Marta Pizzetti is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Ethics in Business and Education (3 papers) and collaborates with scholars based in France, Switzerland and United Kingdom. Marta Pizzetti's co-authors include Lucia Gatti, Ana Javornik, Peter Seele, Diletta Acuti and Sara Dolničar and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Psychology and Marketing

In The Last Decade

Rankless by CCL
2025