Martin Horn

4 papers and 267 indexed citations i.

Martin Horn has authored 4 papers that have received a total of 267 indexed citations. This includes 2 papers in Marketing, 1 paper in Sociology and Political Science and 1 paper in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Technology Adoption and User Behaviour (1 paper) and Digital Marketing and Social Media (1 paper). Martin Horn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Technology Adoption and User Behaviour (1 paper) and Digital Marketing and Social Media (1 paper) and collaborates with scholars based in United States. Martin Horn's co-authors include William J. McEwen, John A. McCarty and Karen S. Baker and has published in prestigious journals such as Journal of Advertising, Journal of Advertising Research and Journal of Consumer Behaviour