Martin P. Fritze
About
Martin P. Fritze has authored 13 papers that have received a total of 595 indexed citations.
This includes 11 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (6 papers). Martin P. Fritze is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Germany, United States and Singapore. Martin P. Fritze's co-authors include Andreas B. Eisingerich, Jochen Wirtz, André Marchand, Martin Benkenstein and Jonas Holmqvist and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Retailing.
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