Martin Reimann
About
Martin Reimann has authored 43 papers that have received a total of 1.6k indexed citations.
This includes 12 papers in Marketing, 11 papers in Cognitive Neuroscience and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Cultural Differences and Values (6 papers) and Customer Service Quality and Loyalty (6 papers). Martin Reimann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Cultural Differences and Values (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States, Germany and Mexico. Martin Reimann's co-authors include Oliver Schilke, Karen S. Cook, Jacquelyn S. Thomas, Carolin Neuhaus and Bernd Weber and has published in prestigious journals such as Proceedings of the National Academy of Sciences, PLoS ONE and Journal of Marketing Research
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