Martina Čaić
About
Martina Čaić has authored 9 papers that have received a total of 575 indexed citations.
This includes 7 papers in Marketing, 6 papers in Artificial Intelligence and 3 papers in Sociology and Political Science. The topics of these papers are AI in Service Interactions (6 papers), Service and Product Innovation (6 papers) and Sharing Economy and Platforms (3 papers). Martina Čaić is often cited by papers focused on AI in Service Interactions (6 papers), Service and Product Innovation (6 papers) and Sharing Economy and Platforms (3 papers) and collaborates with scholars based in The Netherlands, Finland and Türkiye. Martina Čaić's co-authors include Dominik Mahr, Alexander P. Henkel, Gaby Odekerken‐Schröder, Lia Patrício and Robert Ciuchita and has published in prestigious journals such as Journal of Services Marketing, Journal of Interactive Marketing and International Journal of Consumer Studies
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