Mary Jo Bitner
About
Mary Jo Bitner has authored 51 papers that have received a total of 24.3k indexed citations.
This includes 32 papers in Organizational Behavior and Human Resource Management, 28 papers in Marketing and 22 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (32 papers), Service and Product Innovation (18 papers) and Digital Marketing and Social Media (10 papers). Mary Jo Bitner is often cited by papers focused on Customer Service Quality and Loyalty (32 papers), Service and Product Innovation (18 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in United States, Sweden and Germany. Mary Jo Bitner's co-authors include Amy L. Ostrom, Stephen Brown, Bernard H. Booms, Lois A. Mohr and Raymond P. Fisk and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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