Mary R. Zimmer

9 papers and 538 indexed citations i.

Mary R. Zimmer has authored 9 papers that have received a total of 538 indexed citations. This includes 5 papers in Marketing, 2 papers in Strategy and Management and 1 paper in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Marketing and Advertising Strategies (2 papers) and Advanced Statistical Methods and Models (1 paper). Mary R. Zimmer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Marketing and Advertising Strategies (2 papers) and Advanced Statistical Methods and Models (1 paper) and collaborates with scholars based in United States and France. Mary R. Zimmer's co-authors include Linda L. Golden, Robert P. Leone, Roland T. Rust, Subodh Bhat and Thomas F. Stafford and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Advertising