Mary Walker
About
Mary Walker has authored 15 papers that have received a total of 364 indexed citations.
This includes 6 papers in Marketing, 4 papers in Strategy and Management and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Media, Gender, and Advertising (2 papers). Mary Walker is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Media, Gender, and Advertising (2 papers) and collaborates with scholars based in United States. Mary Walker's co-authors include Lynn Langmeyer, Thomas J. Hayes, Matthew D. Shank, Daniel Langmeyer and Vernon Ahmadjian and has published in prestigious journals such as Journal of Business Ethics, Journal of Services Marketing and Journal of Consumer Marketing
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