Masud Ibrahim
About
Masud Ibrahim has authored 15 papers that have received a total of 219 indexed citations.
This includes 8 papers in Organizational Behavior and Human Resource Management, 6 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Technology Adoption and User Behaviour (6 papers) and Service and Product Innovation (4 papers). Masud Ibrahim is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Technology Adoption and User Behaviour (6 papers) and Service and Product Innovation (4 papers) and collaborates with scholars based in China, Ghana and United Arab Emirates. Masud Ibrahim's co-authors include Robert E. Hinson, Yusheng Kong, Nnamdi O. Madichie, Hongbo Li and Faisal Iddris and has published in prestigious journals such as International Journal of Bank Marketing, SAGE Open and Journal of African Business
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