Mats Urde
About
Mats Urde has authored 16 papers that have received a total of 1.6k indexed citations.
This includes 13 papers in Strategy and Management, 11 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Corporate Identity and Reputation (9 papers) and Marketing and Advertising Strategies (5 papers). Mats Urde is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Corporate Identity and Reputation (9 papers) and Marketing and Advertising Strategies (5 papers) and collaborates with scholars based in Sweden, Australia and Germany. Mats Urde's co-authors include Stephen A. Greyser, Bill Merrilees, Carsten Baumgarth and John M.T. Balmer and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Consumer Marketing
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