Matti Haverila
About
Matti Haverila has authored 64 papers that have received a total of 428 indexed citations.
This includes 34 papers in Organizational Behavior and Human Resource Management, 27 papers in Sociology and Political Science and 24 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (33 papers), Digital Marketing and Social Media (20 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Matti Haverila is often cited by papers focused on Customer Service Quality and Loyalty (33 papers), Digital Marketing and Social Media (20 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers) and collaborates with scholars based in Canada, United Arab Emirates and United Kingdom. Matti Haverila's co-authors include Caitlin McLaughlin, Earl Naumann, Mehak Arora, M. Sajid Khan and Nicholas J. Ashill and has published in prestigious journals such as International Journal of Project Management, Journal of Service Research and Journal of Consumer Marketing
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