Mavis Adjei

14 papers and 819 indexed citations i.

Mavis Adjei has authored 14 papers that have received a total of 819 indexed citations. This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers). Mavis Adjei is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States, China and South Africa. Mavis Adjei's co-authors include Stephanie Noble, Emmanuel Nketiah, Charles H. Noble, Melissa Clark and David A. Griffith and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Retailing and Journal of Retailing and Consumer Services