Melissa Clark
About
Melissa Clark has authored 15 papers that have received a total of 358 indexed citations.
This includes 10 papers in Organizational Behavior and Human Resource Management, 9 papers in Marketing and 7 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Melissa Clark is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States. Melissa Clark's co-authors include Mavis Adjei, Douglas W. Vorhies, Bryan Hochstein, Willy Bolander and Donald R. Smith and has published in prestigious journals such as Journal of Business Ethics, Environmental Research and Industrial Marketing Management
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