Mayoor Mohan

22 papers and 425 indexed citations i.

Mayoor Mohan has authored 22 papers that have received a total of 425 indexed citations. This includes 16 papers in Marketing, 13 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (11 papers). Mayoor Mohan is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in United States, Australia and United Arab Emirates. Mayoor Mohan's co-authors include Munyaradzi W. Nyadzayo, Riza Casidy, Kevin E. Voss, Brian P. Brown and Fernando R. Jiménez and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Industrial Marketing Management