Mazzini Muda

14 papers and 301 indexed citations i.

Mazzini Muda has authored 14 papers that have received a total of 301 indexed citations. This includes 10 papers in Sociology and Political Science, 10 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Technology Adoption and User Behaviour (4 papers). Mazzini Muda is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Malaysia. Mazzini Muda's co-authors include Rosidah Musa, Rohani Mohd, Khulida Kirana Yahya, Lennora Putit and Halimahton Borhan and has published in prestigious journals such as Journal of Research in Interactive Marketing