Rosidah Musa

26 papers and 344 indexed citations i.

Rosidah Musa has authored 26 papers that have received a total of 344 indexed citations. This includes 17 papers in Marketing, 13 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (9 papers). Rosidah Musa is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Malaysia and United Kingdom. Rosidah Musa's co-authors include Mazzini Muda, Faridah Hassan, John Pallister, Norzaidi Mohd Daud and Matthew J. Robson and has published in prestigious journals such as and