Megawati Simanjuntak

104 papers and 504 indexed citations i.

Megawati Simanjuntak has authored 104 papers that have received a total of 504 indexed citations. This includes 50 papers in Marketing, 34 papers in Sociology and Political Science and 27 papers in Demography. The topics of these papers are Consumer Behavior and Marketing Influence (29 papers), SMEs Development and Digital Marketing (27 papers) and Digital Marketing and Social Media (17 papers). Megawati Simanjuntak is often cited by papers focused on Consumer Behavior and Marketing Influence (29 papers), SMEs Development and Digital Marketing (27 papers) and Digital Marketing and Social Media (17 papers) and collaborates with scholars based in Indonesia, Malaysia and Bahrain. Megawati Simanjuntak's co-authors include Ujang Sumarwan, Lilik Noor Yuliati, Mohamad Fazli Sabri, Mukhamad Najib and Rita Nurmalina and has published in prestigious journals such as Sustainability, Cogent Business & Management and Management Science Letters.