Mehdi Taghian
About
Mehdi Taghian has authored 30 papers that have received a total of 1.5k indexed citations.
This includes 20 papers in Marketing, 11 papers in Strategy and Management and 11 papers in Management, Monitoring, Policy and Law. The topics of these papers are Environmental Sustainability in Business (15 papers), Environmental Education and Sustainability (10 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Mehdi Taghian is often cited by papers focused on Environmental Sustainability in Business (15 papers), Environmental Education and Sustainability (10 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Australia, Iran and Spain. Mehdi Taghian's co-authors include Clare D’Souza, Gillian Sullivan Mort, Peter Lamb, Michael Jay Polonsky and Robin N. Shaw and has published in prestigious journals such as Journal of Cleaner Production, Journal of Retailing and Consumer Services and Journal of Services Marketing
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