Mehkar Sherwani

11 papers and 403 indexed citations i.

Mehkar Sherwani has authored 11 papers that have received a total of 403 indexed citations. This includes 8 papers in Sociology and Political Science, 5 papers in Food Science and 4 papers in Marketing. The topics of these papers are Halal products and consumer behavior (8 papers), Culinary Culture and Tourism (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Mehkar Sherwani is often cited by papers focused on Halal products and consumer behavior (8 papers), Culinary Culture and Tourism (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in China and Pakistan. Mehkar Sherwani's co-authors include Adnan Ali, Afzaal Ali and Xiaoling Guo and has published in prestigious journals such as Business Strategy and the Environment, Management Decision and British Food Journal.