Mehmet I. Yagci
About
Mehmet I. Yagci has authored 13 papers that have received a total of 1.0k indexed citations.
This includes 8 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers). Mehmet I. Yagci is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in Türkiye and United States. Mehmet I. Yagci's co-authors include Dwane H. Dean, Chris Pullig, Abhijit Biswas, Guangping Wang and Teoman Duman and has published in prestigious journals such as Journal of Business Research, Journal of Consumer Psychology and Journal of International Marketing
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