Mei Mei Lau

10 papers and 275 indexed citations i.

Mei Mei Lau has authored 10 papers that have received a total of 275 indexed citations. This includes 7 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Environmental Sustainability in Business (4 papers). Mei Mei Lau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in Hong Kong and Australia. Mei Mei Lau's co-authors include Aris Y. C. Lam, Ronnie Cheung, Chester K.M. To, Peggy Ng and Jimmy Chang and has published in prestigious journals such as Young Consumers Insight and Ideas for Responsible Marketers