Mekhail Mustak
About
Mekhail Mustak has authored 17 papers that have received a total of 684 indexed citations.
This includes 12 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Service and Product Innovation (8 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (5 papers). Mekhail Mustak is often cited by papers focused on Service and Product Innovation (8 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Finland, France and Qatar. Mekhail Mustak's co-authors include Joni Salminen, Muhammad Sufyan, Bernard J. Jansen, Elina Jaakkola and Aino Halinen and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Service Research
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