Melanie Wiese
About
Melanie Wiese has authored 27 papers that have received a total of 559 indexed citations.
This includes 14 papers in Sociology and Political Science, 12 papers in Information Systems and Management and 9 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (12 papers), Digital Marketing and Social Media (12 papers) and Organizational Strategy and Culture (4 papers). Melanie Wiese is often cited by papers focused on Technology Adoption and User Behaviour (12 papers), Digital Marketing and Social Media (12 papers) and Organizational Strategy and Culture (4 papers) and collaborates with scholars based in South Africa, Australia and Spain. Melanie Wiese's co-authors include Yolanda Jordaan, Michael Humbani, Lynda Andrews, Constanza Bianchi and Dolores Botella‐Carrubi and has published in prestigious journals such as Journal of Business Research, Energy Policy and Journal of Services Marketing
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