Michael Humbani

10 papers and 352 indexed citations i.

Michael Humbani has authored 10 papers that have received a total of 352 indexed citations. This includes 10 papers in Information Systems and Management, 6 papers in Sociology and Political Science and 3 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (3 papers). Michael Humbani is often cited by papers focused on Technology Adoption and User Behaviour (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in South Africa and Spain. Michael Humbani's co-authors include Melanie Wiese, Yolanda Jordaan, Elena Higueras‐Castillo and Francisco Liébana‐Cabanillas and has published in prestigious journals such as International Journal of Hospitality Management, International Journal of Bank Marketing and The International Review of Retail Distribution and Consumer Research.