Melissa S. Burnett

12 papers and 1.2k indexed citations i.

Melissa S. Burnett has authored 12 papers that have received a total of 1.2k indexed citations. This includes 4 papers in Information Systems and Management, 3 papers in Education and 3 papers in Management of Technology and Innovation. The topics of these papers are Ethics in Business and Education (4 papers), Management and Marketing Education (3 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Melissa S. Burnett is often cited by papers focused on Ethics in Business and Education (4 papers), Management and Marketing Education (3 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers) and collaborates with scholars based in United States. Melissa S. Burnett's co-authors include Charles E. Pettijohn, Dale A. Lunsford, Richard H. Kolbe, James W. Gentry and R. Stephen Parker and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Ethics and Journal of Consumer Marketing