Dale A. Lunsford

9 papers and 313 indexed citations i.

Dale A. Lunsford has authored 9 papers that have received a total of 313 indexed citations. This includes 3 papers in Marketing, 3 papers in Management of Technology and Innovation and 2 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Management and Marketing Education (3 papers) and Technology Use by Older Adults (1 paper). Dale A. Lunsford is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Management and Marketing Education (3 papers) and Technology Use by Older Adults (1 paper) and collaborates with scholars based in United States. Dale A. Lunsford's co-authors include Melissa S. Burnett, Ralph Jackson, Tim O. Peterson and John M. Henshaw and has published in prestigious journals such as Industrial Marketing Management, Journal of Services Marketing and Journal of Consumer Marketing