Meng Su

6 papers and 293 indexed citations i.

Meng Su has authored 6 papers that have received a total of 293 indexed citations. This includes 3 papers in Marketing, 2 papers in Management Science and Operations Research and 1 paper in Biomedical Engineering. The topics of these papers are Consumer Market Behavior and Pricing (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Innovation Diffusion and Forecasting (2 papers). Meng Su is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Innovation Diffusion and Forecasting (2 papers) and collaborates with scholars based in China, United States and South Korea. Meng Su's co-authors include Vithala R. Rao, Raghuram Iyengar, V. Kumar, Z. John Zhang and Anindya Ghose and has published in prestigious journals such as Journal of Product Innovation Management, Marketing Letters and Computational Intelligence and Neuroscience