Merlyn A. Griffiths

16 papers and 568 indexed citations i.

Merlyn A. Griffiths has authored 16 papers that have received a total of 568 indexed citations. This includes 9 papers in Sociology and Political Science, 9 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Psychology of Social Influence (4 papers) and Customer Service Quality and Loyalty (4 papers). Merlyn A. Griffiths is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Psychology of Social Influence (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States and Canada. Merlyn A. Griffiths's co-authors include Tracy Harmon, B. Yasanthi Perera, Pia A. Albinsson, Mary C. Gilly and Wasim Maziak and has published in prestigious journals such as Circulation, Frontiers in Psychology and Journal of Service Research