Tracy Harmon

7 papers and 285 indexed citations i.

Tracy Harmon has authored 7 papers that have received a total of 285 indexed citations. This includes 4 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Psychology of Social Influence (2 papers) and Smoking Behavior and Cessation (1 paper). Tracy Harmon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Psychology of Social Influence (2 papers) and Smoking Behavior and Cessation (1 paper) and collaborates with scholars based in United States. Tracy Harmon's co-authors include Merlyn A. Griffiths, Anand Kumar, David J. Ortinau, Mary C. Gilly and James R. Stock and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing and Journal of Business and Industrial Marketing