David J. Ortinau
About
David J. Ortinau has authored 22 papers that have received a total of 299 indexed citations.
This includes 11 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (6 papers). David J. Ortinau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States, Canada and France. David J. Ortinau's co-authors include Barry J. Babin, Jean‐Charles Chebat, Anand Kumar, Tracy Harmon and Karin Braunsberger and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Advertising Research
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