Merrie Brucks
About
Merrie Brucks has authored 36 papers that have received a total of 3.2k indexed citations.
This includes 14 papers in Marketing, 6 papers in Social Psychology and 6 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Decision-Making and Behavioral Economics (5 papers) and Media, Gender, and Advertising (4 papers). Merrie Brucks is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Decision-Making and Behavioral Economics (5 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in United States, France and Hong Kong. Merrie Brucks's co-authors include Melanie Wallendorf, Dan Freeman, Carolyn Costley, Gary Armstrong and Margaret C. Campbell and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Social Science & Medicine
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