Margaret C. Campbell

28 papers and 4.5k indexed citations i.

Margaret C. Campbell has authored 28 papers that have received a total of 4.5k indexed citations. This includes 19 papers in Marketing, 13 papers in Sociology and Political Science and 7 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (9 papers) and Behavioral Health and Interventions (7 papers). Margaret C. Campbell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (9 papers) and Behavioral Health and Interventions (7 papers) and collaborates with scholars based in United States, France and The Netherlands. Margaret C. Campbell's co-authors include Amna Kirmani, Caleb Warren, Linda L. Price, Merrie Brucks and Sophie Nicklaus and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Personality and Social Psychology Bulletin.