Michael K. Hui

43 papers and 3.3k indexed citations i.

Michael K. Hui has authored 43 papers that have received a total of 3.3k indexed citations. This includes 25 papers in Marketing, 20 papers in Organizational Behavior and Human Resource Management and 16 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (19 papers) and Cultural Differences and Values (9 papers). Michael K. Hui is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (19 papers) and Cultural Differences and Values (9 papers) and collaborates with scholars based in Hong Kong, Canada and China. Michael K. Hui's co-authors include Kevin Au, Chankon Kim, Michel Laroche, Lianxi Zhou and Henry Fock and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research