Michaël Korchia

10 papers and 435 indexed citations i.

Michaël Korchia has authored 10 papers that have received a total of 435 indexed citations. This includes 9 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (4 papers) and Digital Marketing and Social Media (3 papers). Michaël Korchia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in France and India. Michaël Korchia's co-authors include Christine Gonzalez, Caroline Urbain, Nathalie Fleck, Christian Derbaix and Isabelle Le Roy and has published in prestigious journals such as Psychology and Marketing and Journal of Consumer Behaviour