Michael L. Capella
About
Michael L. Capella has authored 20 papers that have received a total of 960 indexed citations.
This includes 13 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Market Behavior and Pricing (4 papers). Michael L. Capella is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in United States and Austria. Michael L. Capella's co-authors include Charles R. Taylor, Ronald Paul Hill, Brian R. Kinard, Jeremy Kees and Justine M. Rapp and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Service Research.
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