Michael L. Klassen
About
Michael L. Klassen has authored 20 papers that have received a total of 579 indexed citations.
This includes 11 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 5 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers) and Obesity and Health Practices (5 papers). Michael L. Klassen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers) and Obesity and Health Practices (5 papers) and collaborates with scholars based in United States, Latvia and Canada. Michael L. Klassen's co-authors include Cynthia R. Jasper, Pola B. Gupta, Dennis E. Clayson, Michael Gould and David Armstrong and has published in prestigious journals such as The American Journal of Surgery, European Journal of Marketing and Journal of Retailing and Consumer Services
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