Pola B. Gupta
About
Pola B. Gupta has authored 25 papers that have received a total of 1.1k indexed citations.
This includes 16 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 7 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Market Behavior and Pricing (5 papers). Pola B. Gupta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States, Latvia and Germany. Pola B. Gupta's co-authors include Stephen Jay Gould, David J. Burns, Brian T. Ratchford, Michael L. Klassen and Kenneth R. Lord and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising
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