Michael R. Mullen
About
Michael R. Mullen has authored 21 papers that have received a total of 2.8k indexed citations.
This includes 8 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Cultural Differences and Values (4 papers). Michael R. Mullen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Cultural Differences and Values (4 papers) and collaborates with scholars based in United States and Germany. Michael R. Mullen's co-authors include Patricia M. Doney, Joseph P. Cannon, Aidan O’Driscoll, Claus Michelsen and Marius Claudy and has published in prestigious journals such as Academy of Management Review, Renewable and Sustainable Energy Reviews and Journal of International Business Studies
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