Michael Saren
About
Michael Saren has authored 70 papers that have received a total of 2.1k indexed citations.
This includes 30 papers in Marketing, 25 papers in Organizational Behavior and Human Resource Management and 18 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (20 papers) and Service and Product Innovation (10 papers). Michael Saren is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (20 papers) and Service and Product Innovation (10 papers) and collaborates with scholars based in United Kingdom, Argentina and Spain. Michael Saren's co-authors include Nikolaos Tzokas, Christina Goulding, Jaqueline Pels, Mihalis Kavaratzis and Douglas Brownlie and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management
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