Douglas Brownlie

64 papers and 1.0k indexed citations i.

Douglas Brownlie has authored 64 papers that have received a total of 1.0k indexed citations. This includes 22 papers in Marketing, 17 papers in Strategy and Management and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Management and Organizational Studies (10 papers) and Management and Marketing Education (9 papers). Douglas Brownlie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Management and Organizational Studies (10 papers) and Management and Marketing Education (9 papers) and collaborates with scholars based in United Kingdom, France and Sweden. Douglas Brownlie's co-authors include Paul Hewer, Michael Saren, Luiz Moutinho, Steve Oakes and Suzanne Horne and has published in prestigious journals such as Journal of Business Research, Tourism Management and Long Range Planning